Real Estate SEO is different than other forms of SEO because of the NAR digital advertisement regulations that you must follow or risk racking up violations.
However, this is not to say that real estate SEO cannot be done or that it isn’t important because ranking high on Google for real estate-related terms is where big bucks can be made.
And the beauty of doing so in Austin, Texas is that Texas is one of the fastest-growing states in America, which means owning the digital real estate side of the industry will give you tremendous leverage when it comes to selling the physical side.
So first of all…
What exactly is SEO for Austin Real Estate?
These days, with so many people hopping on the internet to find and research real estate properties, showing up at the end of their search results has become more important than ever before.
Austin real estate SEO is what gets you there.
By utilizing various different strategies such as:
- On-Page SEO
- Off-Page SEO
- Technical SEO
Austin real estate agents can increase the ranking of their websites and start showing up right in front of potential prospects.
How to DO SEO for Real Estate
Doing SEO for Real Estate is a lot like doing SEO for other industries, but the main difference is that all of your content and advertisement has to follow regulations.
These regulations are in place to ensure that all the information you provide is accurate, and comes from a place of authority to ensure a good experience for your prospects.
With that out of the way, here is a clear-cut strategy to dominate Real Estate SEO
- Crush your On-Page SEo
- Build a strong local presence
- Build powerful backlinks to your website
- Produce User-friendly content
- Get Google my listing set up with reviews
- Crush Your On-Page SEO
One of the most important steps in creating a killer SEO campaign in to crush your On-Page SEO.
Implementing the correct on-page factors to your website will ensure you get the most bang for your buck when it comes to everything else. With a properly implemented on-page SEO strategy, you will save a lot of time and money when it comes to ranking high on Google.
For On Page SEO, the most important factors are:
- Keywords in title, h1, description and body
- Image tags
- Semantically relevant topics and keywords
- Superb User experience
The first step is pretty straightforward. Put your most important keywords in the title,h1,description and body so that Google can rank you for those search terms.
Then, you’re going to want to optimize your image tags by changing the image names and the alt tags. You want to put your keywords in here as well.
Another important thing about images is that they can often rank high on Google which will get you visitors straight from the image to your webpage. This is free traffic.
After you’ve optimized your images, you can then tackle semantic relativity. This is basically making your content as complete as possible and covering multiple areas of one topic. Google uses semantic relativity to figure out the topic of a website and rank it accordingly.
After that, you want to ensure you are nailing the user intent right in the bullseye. Ask yourself if your prospect would be satisfied with the content you’ve made for them, or if they would like some other information or assets. Creating high quality content increases your user metrics. Such as
- Lower bounce rate
- Higher click-through rates
- Higher links clicked on page
- User retention
These are all extremely important in Google’s eyes as they point directly to the quality of your website for the keywords that you want to rank for. Creating a great user experience will make Google rank you higher.
After that, you want to focus on your off-page strategy which will primarily consist of bringing backlinks to your website.
For this, you want to ensure that a quality threshold is met such as:
- All the links come from high authority websites
- All the links come from relevant websites
- All the links look natural(ie it doesn’t look like you purposely built them.)
For a real estate agent, the best backlinks will come from guest posting on local real estate websites and directories.
Last but not least, you have the technical SEO side of things, which ensures your website’s core infrastructure is set up to support ranking high on Google.
- A proper interlinking structure to let link juice flow
- Website Speed
- XML sitemaps
- Preventing web page errors(404s)
As can be seen, SEO is a difficult and time-intensive task. If you would rather spend your time selling prospects than doing SEO on your website, consider hiring an SEO agency to do it for you. Here is a guide for finding the best SEO company for you.